Scratch N Sniff Wine Book – I Might Need This!

by Jennifer Stinnett on November 12, 2013

scratch n sniff wine bookWell … it’s official … someone created the first “Scratch n Sniff” wine book. Now you can sniff your way to Sommelier status with Richard Bett’s new book: The Essential Scratch and Sniff Guide to Becoming a Wine Expert: Take a Whiff of That

I applaud the creativity! I also honestly wonder how this would work! There is a foldout wine wheel that breaks down the wine by regions, grape, color and the wood used in the aging process. That’s pretty detailed stuff to get in for a scratch and sniff book!

About the author: Richard Betts is a Master Sommelier and although Colorado based – spent a lot of time in Italy. I would imagine that if you spent a lot of time in Italy, had a love of wine – you probably have a very discerning palate. Richard is also a Forbes contributor with a column that focuses on wine and travel! All that knowledge, we can assume … translates into a great “scratch n sniff” book for us wine lay people.

The book is geared toward being light-hearted and non-threatening to those who are just starting out learning more about wine. You can check out some of the inside pages from FastCompany’s interview here: Wine Scratch N Sniff Book review

Enjoy the video interview below:

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Writer / Owner of Jennifer's Review. Working on Social Media fun for businesses over at eJennSolutions and keeping everyone updated with my fun projects over at I'm a Blogger, Writer, Social Media User, Wine Spotter, Amateur Foodie, Movie Watcher and Loves Shoes.

{ 3 comments… read them below or add one }

Kary November 13, 2013 at 7:48 am

Wouldn’t it be great if they had scratch and sniff labels so you could make better purchases too?

Jennifer Stinnett November 13, 2013 at 3:33 pm

Ohhhhh…. I LOVE that idea Kary …. although – I would wonder how many hands were scratching that label. But … that’s me. ;)
Jennifer StinnettĀ“s last blog post ..Wine Product Of The Day! Wine Bottle Water PlantersMy Profile

frank baranowski November 13, 2013 at 5:44 pm

I want that book for Kime

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